WHAT IS PUBLIC VALUE AND CAN YOU BE PART OF IT?
“Free enterprise cannot be justified by saying that it is good for business. It legitimizes itself through its social benefit. "
- Peter Drucker, founder of modern management
More and more companies are thinking about the benefits they have for society and how they can live up to their responsibility, for example for the environment and the climate, or for their employees. Do they help to make the world a little better? Start-ups in particular are often based on this idea.
We believe that there is a lot of potential in start-ups in particular to advance our society and solve social challenges. You take social responsibility seriously and put it at the core of your business purpose. We call this: making a contribution to the common good or "public value" . It's not just about environmental awareness, employee satisfaction or great charity projects. It's about the core of the company. Is the business model designed in such a way that it is viable in the long term and creates values for society? Do the products and services contribute to overcoming social challenges?
The public value of your start-up is about the overall package. What idea is your start-up based on?
and what effects does this have on society?
In theory, there are five key questions.
PUBLIC VALUE THEORY
An organization creates public value when it leaves a formative impression with its products, services or behavior on various dimensions in its social environment. These dimensions are derived from central individual or social needs and include, for example, the need for clarity, orientation and functionality , for recognition and belonging, or the pursuit of positive self-worth and a higher quality of life . If your start-up addresses these central needs positively in its social environment, it creates public value and a contribution to the common good.
factual - content
Is your start-up solving a relevant problem? This includes the quality, the degree of innovation or the functionality of your offers. To what extent does the offer make a contribution to overcoming societal challenges?
PUBLIC VALUE SCORECARD
How much your start-up contributes to the common good is assessed using the Public Value Scorecard (PVSC):
FULFILLMENT OF TASKS
Does your start-up offer new solutions to relevant problems?
Does your start-up act economically from a social point of view?
Does your start-up promote moral and ethical values?
Does your start-up enable positive experiences in a special way?
Does your start-up strengthen cooperation and relationships in and between groups?